Prepare to be Entertained and Amazed at the Portland International Auto Show

The cars are the stars, but wait, there’s more!

Portland, Ore., Feb. 10, 2020 – It’s the largest automotive showroom in Portland, with over 600 of the finest vehicles from around the globe to view and evaluate, but what makes the Portland International Auto Show (PIAS) a must-attend event goes beyond the cars. The PIAS has grown to become one of the largest automotive lifestyle events in the Pacific Northwest, where educational and entertainment features abound, to the benefit and delight of show attendees.

Organizers say this year’s show, which runs at its new time, Thurs., Feb. 20 – Sun., Feb. 23 at the Oregon Convention Center, is no exception.

“The automotive buying process has evolved to be about the experience as well as the sheet metal,” said Greg Remensperger, executive vice president of the Metro Portland New Car Dealers Association, the organizers of the PIAS. “Manufacturer exhibits are more experiential, and so we have strived to make the entire show more about the automotive lifestyle.”

To that end, the show offers a variety of transportation related features and attractions that will educate and amaze, adds Remensperger.

The Garage Presented by Perlo Construction

Calling all gear-heads…if you see just one thing at this year’s PIAS, you may want to make it The Garage, which has become one of the show’s favorite features since it was launched three years ago. The Garage covers nearly everything that allows you to customize a vehicle inside and out. This year, watch as a 2020 BMW 340 and a 2020 Jeep Gladiator receive complete makeovers that include custom suspension, bumpers, exhaust, wheels and tires, brakes, lift kits, mind-blowing sound systems and a full exterior wrap. Participating companies include Pro-Tek Automotive, AR Service, PDX Wraps, Stereo King, and WheelKraft, Pure Addiction Diesel Performance and Webfoot Concrete Coatings. Each company will also have individual exhibit space so that show attendees learn more about each specialty. The Garage is sponsored again this year by Perlo Construction.

Motorcycle Pavilion

Transportation in Oregon takes on many forms, from bicycles and cars to mass transportation. Arguably, one of the more fun ways to get around is by motorcycle, and the PIAS has you covered in the Motorcycle Pavilion. Featuring the biggest names on two-wheels — Harley-Davidson, Indian, Ducati, BMW, Kawasaki, Suzuki, Honda, and Triumph. New this year, the Motorcycle Pavilion will be showcasing electric motorcycles from Zero and Live Wire. The Motorcycle Pavilion is sure to have the bike that dreams are made of. The Motorcycle Pavilion also features scooters and three-wheelers, with Polaris displaying its segment-busting Slingshot.

The Great Outdoors

To be an Oregonian means a certain lifestyle, which includes time spent enjoying the state’s many outdoor recreational opportunities. Before heading out, head in to the Great Outdoors exhibit at the PIAS to view equipment and accessories to ensure a successful adventure. See accessorized vehicles with equipment from ReRack, Yakima, Thule and US Outdoor. Looking for more comfort? Explore the assortment of Aero Teardrop trailers. Then enter for a chance to win a Yakima Cargo Box packed with equipment from ReRack and US Outdoor and a weekend use of a Teardrop trailer.

Schnitzer Steel’s Guess This Mess

Got automotive knowledge? Test it at the Schnitzer Steel exhibit by entering the Guess This Mess contest. All it takes to win is to guess the make, model, year and mileage of a bailed, crushed vehicle. Guess correctly and win a 55’ Big Screen TV. While visiting, learn about Schnitzer Steel’s environmental best practices as it seeks to reduce its carbon footprint in the auto category.

PDX Rides

One of the most unique features of the PIAS, the PDX Rides exhibit provides a chance for local car enthusiasts to strut their stuff. The area features some of the most unique custom automobiles found on this side of the SEMA show, this year including a new $500,000 Ford GT, one of only 700 manufactured. From muscle, retro, tuner, off-road or hot-rod, it’s all on display. Share your favorite on the PIAS Facebook Page.

Luxury Lanes

One can only guess the total value of the vehicles that will be on display in the newly christened Luxury Lanes exhibit at the PIAS. A combination of classic luxury vehicles and exotics, Luxury Lanes features iconic brands like Land Rover, Jaguar, Mercedes-Benz, Alfa Romeo, Lexus, Volvo, Porsche, BMW, Audi, and on the main floor you’ll find Rolls Royce, Bentley, Lamborghini, McLaren, Ferrari and Maserati. Also featured will be several one-of-a-kind exotic vehicles from private collections.

Family Day and Kids Zone

Make family memories this year at PIAS Family Day, Sunday, Feb. 23. Kids 12 and under are admitted free with a paid adult admission. There will be special appearances by local sports team mascots, including the Winter Hawks, the Hillsboro Hops, the Oregon Ducks and the Thorns. Mascots will appear in the Toyota exhibit.

The PIAS Kids Zone is located in the Holladay Lobby of the Convention Center. Activities include face painting, temporary tattoos, and balloon artists (Friday, Saturday and Sunday only), and a giant, inflatable slide. Finish it off with special kids snacks. For more details, visit


Ally $250 Down Payment Assistance

After you’ve found the car of your dreams at the PIAS, visit the Ally Financial exhibit for a $250 down payment assistance voucher. Relax a little while visiting, and have a game of Corn Hole, giant-sized Jenga, or Connect Four, while charging your electronic device at the Ally plug-in lounge.

American Family Insurance – Back to the Future

It’s Back to the Future with American Family Insurance where you can have your picture taken sitting in a Back to the Future DeLorean replica. Before you leave, make sure to enter the 2020 Entertainment Sweepstakes, with a chance to win a Samsun 82” Q60R  QLED Smart 4K UHD TV, an Xbox ONE 1TB Slim Bundle, and Forza 7 and the Crew Ultimate Edition. You’ll also walk away with a complimentary t-shirt.

New Car Giveaway

Enter to win a 2020 Honda CR-V AWD, presented by the Metro Portland New Car Dealers Association. Show attendees can enter at the Pamplin Media Group exhibit in the MLK Jr. Lobby. One finalist will be drawn each day of the show, with the four finalists having a chance at the big prize at 5pm on Sunday, the final day of the show, at the Pamplin exhibit. Contest details can be found at, or on the reverse side of the entry form.

New Features

Portland Diamond Project

The PIAS continually works to bring new and unexpected features for your enjoyment, and this year is no exception. The show has partnered with the Portland Diamond Project to bring attention to a campaign with local roots that is gaining national attention. The Project objective is to bring Major League Baseball to Portland.

Portland Diamond Project, cont.

When you visit the baseball diamond located just outside the doors to the main floor, you’ll feel like you are at the ballpark. Grab a dog from Zenners Sausages, a beer from Breakside Brewery, commemorative t-shirts and hats from Portland Gear, and baseball gear from Baseballism. Then to head over and talk with the folks at Friends of Baseball and learn more how to help this program grow. Finish your visit by having your photo taken in the diamond or at the custom back wall.

Subaru Adopt A Pet

Since Portland is one of the most pet friendly cities in America, it’s only natural to make it part of the Auto Show. The PIAS has partnered with Subaru in support of its Adopt-A-Pet program, and, In turn, Subaru is partnering with the Oregon Humane Society for an adoption event as part of the Subaru Loves Pets initiative. On Friday and Saturday during show hours, attendees see and play with puppies and pick their favorite, which they can adopt after the show. The interactive exhibit is designed to demonstrate how the puppies react to different scenarios, allowing attendees to interact with them along the way.

If these features aren’t enough to bring you to the show, don’t forget the 600 other reasons. Polished, ready and waiting for review and evaluation. Just come to the show.

Show Details


Wednesday, Feb. 19       6:30 pm – 9:30 pm (Sneak Peek for Charity)

Thursday, Feb. 20            10 am – 10 pm  (Media Preview: 5 am – 10 am)

Friday, Feb. 21                  10 am – 10 pm

Saturday, Feb. 22             10 am – 10 pm

Sunday, Feb. 23 10 am – 7 pm


Adults (ages 13 – 64)                                     $15

Seniors (ages 65+)                                          $12

Military (active duty w /ID)                         $12

Child (ages 7 – 12)                                         $8

Children 6 and under                                    Free

Adult Four Pack                                              $50 (four adults only, good any day)

Child (12 and under)                                      Free on Family Day, Sun., Feb. 23 (when accompanied by a paid adult)

Media Contacts:

Joe Rohatynski – 313-378-6570 /

Marc Harlow – 810.599.2558 /