The Honda VR Experience

The Honda VR Experience (main floor)

Come take a virtual test drive of the new 2018 Honda Civic R. Inside the Honda exhibit on the main floor, you will have the exciting opportunity to see and experience the newest in Virtual Reality while feeling the 300 horsepower turbo Civic R on a test drive without ever leaving the Honda exhibit. In partnership with the Northwest Honda Dealers VR Motion has created a full 360 degree view driving experience without ever leaving the race seat. From shifting gears, hearing the rev of the engine, buckling up, seeing the sky move thru the sun roof and side windows, and looking into the back seat, it’s all there and virtual. This is a glimpse into the future of test drives, all of the attributes of the new Civic R will be at your finger-tips like never before.

Tech Center (B meeting rooms on the main floor)

Come experience the newest automotive technology in the market today plus get a glimpse into what is coming in the future. Inside the Tech Center you will find cutting edge technology in connected cars, on site app downloads and live demonstrations. Ford, Audi, BMW, VW, Chevrolet and others will be onsite showcasing their connectivity road safety and crash avoidance technologies. Columbia Willamette Clean Cities Coalition will have examples of the newest technology in electric vehicles and information on EV highway plus you can take their technology simulators for test drive. The Tech Center is truly your spot to look experience the current and see the future technologies of cars, trucks and SUVS.

Wawanesa Insurance Customer Appreciation Lounge

Wawanesa (Gift Card Giveaway)

Wawanesa is back and ready to let attendees know how much they can save on their Auto and Renters Insurance policies when they switch. Come by and play PLINKO for a fun gift and enter to win a $250 gift card. You will find the Wawanesa exhibit across from the Portland Roasters located by the Tech Center. If you would like more information prior to the show or to see how much you can save, click below!

Get a Free Quote

NEW “The Garage” This is the must see feature at this year’s show. (Main Floor)

Have you ever wanted to experience everything Motorsports? Do you like hearing air tools? This is the place for you. In The Garage you will experience live car builds with companies like ProTek building a 2018 Toyota Tacoma C/C with a full lift kit, wheels/ tires, bumpers and more. AR Service will be showcasing their race series vehicles with live demonstration and PRE Racing will be onsite ready to talk with you about their 1,000 HP Subaru. You’ll see the best line up of wheels and tires from over 12 brands from MHT, PDX Custom Wraps will be wrapping an Audi S5 live, Stereo King will be doing live clear bra and window tinting on some Ferrari’s along with showing off the newest audio equipment. Eastside Distilling will be in The Garage serving samples of their newest spirits which you can enjoy while experiencing all there is to see in the garage and in the Man Cave you can purchase a full cocktail in the Main Cave next to Eastside. To complete The Garage Alternative Surfaces will show how to make your own man cave with the newest garage flooring and the Portland International Race Way will have an Indy Car onsite to promote the Indy Car Races in 2018.

Electric Avenue (on the main floor)

Forth Mobility brings to you the Electric Avenue. This will be your source to learn the important facts on all things in the Electric Transportation segment plus why EV’s are best they’ve ever been with vehicles able to go 200 miles on a single charge. Forth Mobility and local utility companies have partnered to provide a knowledgeable team to have all your EV questions answered in one location. See innovations in EV charging stations, and put them to the test by plugging them into vehicles. Take a seat in the lounge, charge up your device, and learn more from what manufacturers are offering in the EV segment with running footage on the big screen. Vehicles will be onsite and powered up for your testing. If this wasn’t reason enough to stop by, attendees can also participate in the EV Scavenger Hunt with some great prizes for those who complete the mission.

Ally Vote For Your Favorite Car and Enter to Win a $250 Gas Card

Ally Financial is back with another fun engaging exhibit. Ally would like to invite you to visit their exhibit and vote for your Ally favorite car of the show. Your vote will also be your entry for a chance to win a $250 gas card to be given away to a lucky winner of the drawing to be held February 1st. After voting, take a few minutes to rest your feet in the Ally customer appreciation lounge while charging up your electronics. If that is not enough, be sure to ask an Ally staff member for your $250 down payment assistance voucher. The Ally exhibit is located at the MLK entrance to the main floor across from the Dragon Café.

Motorcycle Pavilion (C meeting rooms on main floor level)

The Motorcycle Pavilion is stacked up with all the top line motorcycles, scooters and three wheeled vehicles for those looking to experience the open road. This year you can touch, sit on and feel the latest line up from manufacturers like Harley Davidson, Indian, Ducati, BMW, Kawasaki, Honda, Triumph, Vespa, Suzuki and the debut of the new Yamaha. For those of you looking to learn more about safety of riding and how easy it is to get your Motorcycle license Team Oregon will be on site this year to answer your questions. You will find the Motorcycle Pavilion located across from the Dragon Café.

Ride and Drives (aka Test Drives)

Experience a plethora of vehicles the way they are meant to be experienced – behind the wheel. This year, the show provides plenty of opportunities to get behind the wheel of over 65 vehicles with free Ride and Drives aka test drives. You can enjoy test drives from brands like Volkswagen, Nissan with the new Leaf and the best line up of new vehicles from Toyota, Subaru, Hyundai, Ram, Chrysler, Fiat, Jeep, Dodge and Chevrolet and the Ford Food Truck Ride and Drive event.

Complete List of Vehicles

Luxury Lofts (Located in the Oregon and Portland Ball Rooms)

All the luxury and exotic brands are taking over 95,000 square feet this year comprised of the Luxury lofts in Oregon and Portland Ball Rooms. The ball rooms are located on the second floor at the Oregon Convention Center. In the lofts you’ll find stars like Land Rover and Jaguar, Audi, BMW, Mercedes, Lexus, Volvo, Ferrari and Porsche. Like that was not enough don’t miss the exotics like Rolls Royce, Bentley, Lamborghini, Maserati, plus one of a kind exotics from personal collections on the main floor.

Guess This Mess and win a (Win a 50” Big Screen TV)

For those of you who are curious if your guess on this year’s Schnitzer Steels Guess This Mess crushed car was correct here are the details on this year’s vehicle.
It was a 1991 Ford Tempo with 189,781 miles. The winner of the Samsung 55” big screen TV prize was Jonathon Ault. Get ready you have 11 month to study up on your vehicles in
preparation for next year’s Guess This Mess.

American Family Insurance Experience

The Portland Auto Show is excited to continue our partnership with American Family Insurance for the 2018 show. American Family Insurance has designed a fun, interactive experience for all ages. Come by the American Family Insurance exhibit to play classic arcade racing games and enter to win an ultimate car wash package! The American Family Insurance exhibit is located in the lobby by the Honda exhibit.

Visit the website!

Great Outdoors (Outdoor Lifestyle, Outdoor Showcase)

Thanks to Bo Grayzel owner of ReRack and sponsor of the Great Outdoors feature David S from Lake Oswego is the proud owner of a new Yakima Skyrise Tent. David was the lucky winner of the Great Outdoors Yakima Skyrise Tent promotion with his lucky guess on the retail value of the tent. David says can’t wait to take the family camping now thanks to Re-Rack.

Oregon Community Credit Union (auto detail package)

The Auto Show is excited to announce the new partnership with Oregon Community Credit Union.
OCCU is more than just auto loans, it’s your above and beyond credit union. Stop by the OCCU lounge for chances to win a full-service auto detailing and learn about its newest Portland-area branch. OCCU also has a special offer for any Portland Auto Show attendee that pays their auto loan from a new OCCU Remarkable Checking account. Stop by the exhibit for all the details. You will find the OCCU lounge located by the elevators from the parking garage and Portland Roaster Coffee at the south side of the Oregon Convention Center.

New Car Giveaway (MLK JR lobby area)

Feeling lucky?? Then enter for a chance to win a brand new 2018 Volkswagen Tiguan SUV. The car is given away by Metro Portland New Car Dealers Association in conjunction with the Pamplin Media Group. Attendees can enter at the Pamplin Media Group exhibit located in the MLK JR lobby for a chance to be one of four finalists with an opportunity to win the 2018 Tiguan. On Sunday January 28th at 5:00pm the finalist will participate in the live New Car Giveaway event at the Pamplin Media Group exhibit where one lucky winner will draw the key fob that opens the car.


Kids Zone (Fun for all ages in the Holladay Lobby)

Got kids? Are you a kid at heart? Either way this is the perfect area for all ages. From face painting and fake tattoos, to balloon artists to riding down the inflatable slide, kids will have the opportunity to make memories and have fun beyond experiencing all the newest vehicles. Also don’t miss the special kids snacks available next to the slide.

Family Day

Looking to bring the whole family to the show this year? Then Sunday January 28th is your day. On Family Day all kids 12 years and under receive free admission to the show with a purchase of an adult ticket.

Face Painters and Tattoo Artist
Friday 3:00pm to 8:00pm
Saturday 12:00pm to 8:00pm
Sunday 12:00pm to 6:00pm

Balloon Artist
Friday 3:00pm to 8:00pm
Saturday 12:00pm to 7:00pm
Sunday 12:00pm to 6:00pm

Cars Inflatable Slide
Thursday 10:00am to 10:00pm
Friday 10:00am to 10:00pm
Saturday 10:00am to 10:00pm
Sunday 10:00am to 7:00pm

RC Rock Climbing

Back by attendee request is the Axial Remote Control Rock Climbing event. Ryan Gerrish and the Axial racing team will be on site each day of the show providing you an opportunity to show off your driving skills at taking rock climber RC vehicles over a custom built course that resembles the trails available in Portland. This is truly fun for all ages.

Remote Control Rock Climbing Driving Event (Sponsored by Axial)
Thursday 10:00am to 10:00pm
Friday 10:00am to 10:00pm
Saturday 10:00am to 10:00pm
Sunday 10:00am to 7:00pm

Eastside Distilling (Spirit Tasting and Bar)

Back by popular demand, Eastside Distilling the Beverage sponsor of the Sneak Peek Charity Preview Party and the Auto Show is back with even more spirits to taste. This year Eastside Distilling will be in the new “The Garage” feature on the main floor next to Inifiniti. The new location will complimented by the Eastside cocktail bar in the Man Cave portion of The Garage. The tastings and cocktails we bill happening the hours of the show and you can purchase full bottles of the spirits to take home.

PDX Rides (New Show Feature)

Looking to see some of the most spectacular local custom Portland vehicles? Then the PDX Rides feature is the perfect spot for you. You’ll find an amazing showcase of 13 vehicles in categories like Off Road, Tuner, Hot Rod, Muscle, Euro, Retro, Modified and fully custom one of a kinds. A couple of examples are Chevy Nomad, Lemans Ford GT, restored 60 series VW Bus. Once you’ve seen all the eye candy be sure to share your favorite on the Auto Show Facebook page. The NEW PDX Rides feature is located across from the Electric Avenue on the main floor level and it is brought to you by Car Buffs.