From Portland to Silicon Valley to Detroit, the buzz continues to be the connected and autonomous vehicle. While there may not be any self-driving vehicles zipping around the Oregon Convention Center, there will be plenty of examples of the new connectivity showcased alongside electric, hybrid, and standard vehicles, nearly 500 in all, at the Portland International Auto Show (PIAS), Thurs., Jan. 26 to Sun., Jan. 29.
Sneak Peek Charity Preview Party
While the newest cars and trucks will be unveiled starting on Thursday, the opportunity to see them before the masses arrive exists at the Sneak Peek Charity Preview Party on Wed., Jan. 25. The affair, now in its fourth year, has quickly risen to the top of the area’s must-attend charity events.
Benefiting seven local charities, Sneak Peek is an elegant evening complete with hot and cold hors d’oeuvres, and full bar service on the auto show floor. Sponsored by new PIAS partner Eastside Distilling, Sneak Peek is a fun way to view the exciting new vehicles before the show opens to the public. As a bonus, each ticket holder will be entered into a new-car giveaway for a 2017 Audi A4, courtesy of Beaverton Audi.
Other features that help make PIAS the best entertainment value in the region, include:
New – Electric Avenue
As one of eight states that formally agreed in 2014 to the Zero Emissions Vehicle (ZEV) program, Oregon leads in encouraging use of electric vehicles (EV). To help reach that goal, PIAS created Electric Avenue, a new feature to educate on all things electric, in an interactive setting. Innovations in charging technology will be on display along with videos on available EVs. Learn how clean energy is being used for EV charging, reducing range anxiety, and the current state and federal incentives for the purchase of EVs. Also, “Electricity is the Clean Fuel”-branded kiosks will be located throughout the show for charging electric devices.
PIAS will offer an interactive learning center designed to educate consumers about topics such as the connected vehicle, electric vehicles, and the future of apps as they apply to vehicles. Columbia Clean Cities will be on hand to talk about EVs, and Solar City will demonstrate the advantages of solar in a number of applications.
New – Oregon Electric Vehicle Association
The Oregon Electric Vehicle Association is the sponsor of the new EV Showcase, located in the Tech Center. Like Electric Avenue, EV Showcase will feature EVs from manufacturers like BMW; Mercedes; Audi; Chevy, including the Bolt; Smart; Fiat; Volkswagen; Ford and others, including the White Zombie. Attendees will also have the opportunity to enter a raffle for an opportunity to win a $5,000 Down Payment on a newest PHEV from Toyota the Prius Prime, sponsored by the Portland Toyota Dealers.
Honda VR Simulator
Take a test drive without ever leaving the show floor with Honda’s Virtual Reality Simulator, at the show for the first time, and featuring the attributes of the 2017 Honda Civic Si.
Ride & Drives
The record number of Ride & Drive events at the PIAS, 14 in all, provides the most direct way for consumers to evaluate vehicles. This year, brands include Chevrolet, Chrysler, Dodge, Ford, Jeep, Hyundai, Jaguar, Land Rover, Mazda, Ram, Subaru, Toyota, Nissan and Volkswagen. Ride & Drives will be staged at various outdoor locations around the convention center. The Jaguar / Land Rover Ride & Drive, the first luxury street course, will be located at the Plaza across the street from the convention center.
Additionally, at the Chevrolet Ride & Drive, consumers will have the opportunity to experience the much-anticipated Bolt, voted North American Car of the Year recently at Detroit’s North American International Auto Show. Hosted by the NW Chevy Dealers, the Bolt will be the exclusive Chevy Ride & Drive vehicle on Fri., Jan. 27, featuring eight vehicles for consumers to drive. It will then be incorporated into the lineup with other Chevy vehicles for the remainder of the show.
Ferrari Relocates to Main Floor
The show’s Ferrari exhibit, usually located in the Luxury Loft, makes its move to the main show floor thanks to an expanded exhibit that includes participation by Vital Speed Motorsports, a local Ferrari race team. In addition to a stunning lineup of Ferraris, a variety of Ferrari racecars and gear will be on display. Attendees can also have their photo taken in a Ferrari California T Roadster. The Ferrari exhibit is made possible by Ron Tonkin Gran Turismo.
The Luxury Lofts have become one of the most visited areas of the PIAS, with traditional luxury vehicles, and ever-popular exotics. For the first time Jaguar-Land Rover will have a joint exhibit in the Oregon Ballroom, one the two rooms that make up the Luxury Lofts (the other is the Portland Ballroom). Show goers will see numerous luxury vehicles from iconic brands like BMW, Mercedes, Audi, Lexus, Volvo, Maserati, Land Rover and Porsche.
Last year’s “The Experience” has gotten an upgrade. Now known as “The M-Experience” with the support of Portland’s M Car Company, this area will feature classics from a number of eras, including the popular Bugatti Veyron. M Car Company will show exotics, hot rods, and classic supercars along with accessories and examples of the different services offered by M Car Company. Additionally, adult beverages will be available from local Eastside Distilling.
The Lumberyard – Sponsored by Carr Subaru
Tricks, flips, spins, big air… the Lumberyard Indoor Bike Park area will feature a new component this year – a giant air bag jump. Crazy stunt demonstrations by both juniors and professional riders will be performed next to the Subaru exhibit. Additionally, kids of all ages can learn about safe biking on the mobile skills course. Attendees will have a chance to win prizes, including free admission to the bike park, and can see how their bikes will look on some racked up Carr Subaru vehicles.
The PIAS is one of the best entertainment values in Portland, and it is even more economical, and fun, on Family Day. This year, Family Day, on Sunday, Jan. 29, will be filled with activities for the kids, and all kids 12 and under are free with a paid adult admission. The action takes place in the Kids Zone, located in the Holladay lobby.
Trail Blazer Kids Clinics
The Trailblazers Kids Clinic features four clinics throughout the day, presented by Trailblazer Alumni and teaching staff. The clinics are free and require registration at www.portlandautoshow.com. Sessions accommodate 30 kids each.
The Holladay Lobby is the domain of kids on Family Day and throughout the run of the show. Face painting, tattoos, balloon artists and more await young show attendees. New this year: special kids’ snacks available next to the slide.
The Great Outdoors
The Great Outdoors exhibit exemplifies the Oregon lifestyle, and returns to its location on the main show floor. Outdoor gear from Next Adventure will be displayed on full campsites. New this year, Fun Time RV will have four units that illustrate the luxury side of camping. Don’t forget to enter to win a Thule cargo box stocked with outdoor gear from Next Adventure.
The best of two-wheels is ready for viewing, and all major brands will be featured for comparison-shopping. Brands include: BMW, Ducati, Harley-Davidson, Honda, Indian, Kawasaki, Moto Guzzi, Suzuki, Triumph, and Yamaha. Polaris will also be represented.
It’s returning and it’s bigger and better than ever. Vehicles from all racing segments, including rally, street, drag, drift and NASCAR from companies including PRE Racing, The World of Speed and Pro-Tek will be featured. AMSOIL will show the latest in racing oil technology, and show goers can demonstrate their skills on several racing simulators.
Guess This Mess
An auto show tradition, the Schnitzer Steel-sponsored contest returns providing contestants a chance to win a 50’ big screen TV by guessing the year, make, model and mileage of the crushed and bailed vehicle in the Schnitzer Steel exhibit.
Wawanesa Insurance Customer Appreciation Lounge
A new neighbor in town, Wawanesa Insurance is extending its hospitality to auto show guests in its customer appreciation lounge located at the south end of the convention center. Guests may relax, people watch and recharge electronic devices.
Ally Trivia Challenge
Over a series of five levels, participants will answer questions of increasing difficulty. A tally will be kept during the run of the show, with the winner announced on Sunday. The winner will be awarded with four tickets to a Trailblazers game at the Lexus level, along with parking. The Ally Trivia Challenge is located near the MLK main show floor entrance. More details at www.portlandautoshow.com.
New Car Giveaway
Finally, the show closes with the annual New Car Giveaway sponsored by the Metro Portland New Car Dealers Association in conjunction with the Pamplin Media Group. Auto show attendees can enter at the Oregon Media Group exhibit in the MLK Lobby, and on Sunday one of four finalists will win the vehicle – a new 2017 Golf Alltrack SEL.
About the PIAS
Presented by the Metro Portland New Car Dealers Association, the PIAS is the largest Auto Show in the Pacific Northwest, and the largest show held at the Oregon Convention Center.
Thurs., Jan. 26 – Sun., Jan. 29, 2017
Thurs., Jan. 26 10 am – 10 pm
Fri., Jan. 27 10 am – 10 pm
Sat., Jan. 28 10 am – 10 pm
Sun., Jan. 29 10 am – 7 pm
Adults (13 and older) $12
Military (with ID) $10
Children (7 – 12) $7*
Children 6 and under Free
*On Family Day, Sun., Jan. 29, children 12 and under are free when accompanied by a paid adult.